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| Reference: Mobile Apps Overtake PC Internet Usage in U.S. |
Internet and App usage on mobile devices is continually growing and has already exceeded PC Internet usage in 2014. "Mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers, according to data from comScore, cited Thursday by research firm Enders Analysis. PCs clocked in at 45%" (CNNMoney). Consumers are using their mobile devices for virtually everything now; shopping, looking up directions, banking, etc. Furthermore, users now have access to their smart devices via their mobile applications. It seems like having a mobile strategy for your company is required in today's world, instead of just a bonus feature.
For example, one of the top providers for telephone service in the North East Central States, recently enhanced their mobile support presence. They estimated that about a quarter of their users are mobile, and they wanted to adopt practices that will cater to the needs of these users, as well as PC users. One way they responded to customer demand was by launching a mobile version of their Virtual Agent. Now that the Virtual Agent is easily accessible from mobile phones, users can get the solutions to their problems from the palm of their hand.
Is your company mobile friendly? What are some of your best practices within the mobile scope?
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